Best Marketing Tools 2022
Simply put, digital marketing tools make everything better. The right apps will increase your efficiency, decrease errors, and make just about all of your interactions and work activities easier. So, are online marketing tools important? Yeah, we’d say so.
And today, there’s a wide variety of marketing tools for small businesses to help give you an edge on the competition, communicate better with your audience, and convert leads faster and more efficiently. Finding the right one to fit your business needs, now that’s a little tricky.
Fortunately, there are some proven apps that have risen to the top of the charts, time and time again. If you are looking for a way to make your business run smoother, employees work more efficiently, and marketing campaigns more effective, check out the industry-recognized best marketing tools online today.
10,0
Active Campaing
ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps more than 130,000 companies in 170 countries meaningfully engage with their customers.
9,4
Get Response
GetResponse is so much more than your average email marketing service. In fact, it offers a huge range of features and services that will only increase your team's productivity and profit.
9,1
Super Metrics
All your marketing data, where you need it. Supermetrics makes it simple to deliver data from over 80 sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.
8,8
Moosend
Moosend is a powerful email marketing automation software with world-class features, state-of-the-art automation flows, and lead generation tools that help you grow your business from day one while maintaining a complete user interface. awarded.
8,5
Sendiblue
Sendinblue is best for ecommerce businesses looking for an email marketing solution that has transactional email options, SMS capabilities, and the ability to send and report on email campaigns.
The best marketing tools - an in-depth look
1) Active Campaing
- Price per monthStarting at $9
- Trial 14 days
The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign’s customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month. ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.)
- Outstanding customer support
- Uptime 99.99%
GetResponse
- PriceStarting at $10.50
GetResponse takes things to the next level with features like webinar hosting, full customer retention management software, and dedicated IP addresses. As you climb the ladder of pricing tiers, GetResponse offers more and more impressive services. Get deliverability consulting, transactional emails, and a dedicated account manager to help with troubleshooting and campaign consulting.
Of course, GetResponse has the usual features you’d like to see with an email marketing platform, as well. Features like autoresponders, landing page designer, automation templates, Facebook Ads, and contact scoring and tagging will help your company maximize those leads and convert them into paying customers. Find out more about what GetResponse has in store for your business today.
- Premium features and services outside the standard suite
- Autoresponders, RSS to email, and other campaign tools
- Web forms, list builders, surveys
- Gets expensive quickly if you want more advanced features
- A/B testing could be stronger
3) Supermetrics
- Uptime100% uptime guarantee
With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse. The result is greater insights into your marketing data, considerable time and cost savings by eliminating manual copy/paste, and improved marketing performance based on data-backed decisions. Supermetrics enables marketers, and the analysts and engineers who support them, to spend more time using data and less time moving data. Supermetrics is used by +700k marketers in over 120 countries and 15% of all global advertising spend is reported through Supermetrics.
- Reports & Dashboards - Marketing Analytics
- Campaign Stickiness - Marketing Analytics
- Campaign Insights - Marketing Analytics
- Multichannel Tracking - Marketing Analytics
- Brand Optimization - Marketing Analytics
4) Moonsend
- Only 9$ per month
- Free trial
Envie campanhas de marketing por e-mail Crie campanhas de e-mail bonitas e profissionais para se envolver com seu público como um profissional. -Gerencie seu público Envie o e-mail certo para o público certo usando nossos recursos avançados de segmentação, organize-se com tags de assinante e minimize os cancelamentos de assinatura. – Aumente seu público Crie, lance e otimize páginas de destino e formulários de assinatura impressionantes, tudo com uma ferramenta. -Automatize seu marketing Automatize tarefas repetitivas e crie experiências digitais personalizadas e deliciosas para seus clientes. -Acompanhe seus esforços Meça seu sucesso de marketing e colete dados poderosos para uma melhor tomada de decisão. Você pode experimentar o Moosend’s gratuitamente e experimentar todos os nossos recursos SMB e Enterprise gratuitamente! Não é necessário cartão de crédito. Comece por tão baixo quanto $ 9/mês ou entre em contato com nossa equipe de vendas para criar um plano personalizado para atender às suas necessidades de negócios.
- Envio de e-mails de saída - E-mail marketing
- Desempenho e Confiabilidade - E-mail Marketing
- Envio de alto volume
- Conta multiusuário - Email Marketing
5) Sendiblue
- Low cost options for dedicated IP
- Text-messaging capabilities
The ability to combine Ecommerce email marketing solutions with automations and general email marketing is the true benefit of Sendinblue. For an online business that sells a variety of products, Sendinblue can help manage and create optimized email marketing campaigns. Combining SMS reminders with transactional follow-ups is a powerful asset for any digital business.
Sendinblue’s pricing is affordable and appropriate for the number of features offered. Its free plan caps at 300 emails per day, but the paid plans start at only $25 per month for up to 40,000 emails and no daily sending limit.
- Mobile-responsive templates
- List segmentation
- API Integrations
- Occasional delay in sending & receiving messages
- Not user-friendly for beginners
What Are Marketing Tools?
Digital marketing tools is a broad category that covers a spectrum of useful apps. Generally, the term refers to any software that is used to help your business run more efficiently and enhance your marketing efforts. This can include things like ad campaigns, analytics, project management, and a whole lot more we’ll look at in more detail in just a minute. As you can see, it’s a pretty wide range of tasks that online marketing tools cover. Luckily, a lot of the tools are free, and many of the paid-for apps bundle several of these management functionalities into a single service. So, you’re really getting your money’s worth.
Quem pode se beneficiar das ferramentas de marketing
Todo o mundo. É realmente tão simples. Uma ferramenta de gestão rápida na lista abaixo pode mostrar aspectos de marketing digital diferentes podem controlar. Portanto, seja você um gerenciador de conteúdo, um profissional ou qualquer outro gerente de cargas disponíveis, você pode ganhar tremendamente com esses.
Em termos de negócios e nichos, não há marca hoje que não se beneficia de algum tipo de software de marketing. Atualmente, as ferramentas de marketing também são pequenas que restringem a funcionalidade para que você não reduza a possibilidade de redução do preço para empresas e reduz os orçamentos. A questão é quem pode ser como ferramentas de marketing on-line que podem não ser seu sucesso, a fim de maximizar a eficiência do negócio.
Tipos de ferramentas de marketing
Como já mencionamos, existem muitos tipos diferentes de ferramentas de marketing digital disponíveis hoje. Os mais gerenciados softwares de gerenciamento de negócios mais importantes em seus negócios, incluindo:
- Marketing de mídia social
- SEO
- Internet local e rede
- Projeto
- CRM
Aqui estão alguns exemplos das melhores ferramentas de marketing online hoje:
- Aplicativos de campanha publicitária como anúncios do Facebook, Google Adwords, Bing Ads
- Ferramentas de análise como Google Analytics e Yandex Metrica
- Ferramentas de gerenciamento de projetos como Monday ou Trello
- Gerenciamento de campanhas de marketing de mídia social como Hootsuite ou Buffer
- E-mail marketing como MailChimp e Constant Contact
- Software de vendas e CRM como HubSpot
A importância do marketing holístico
A principal conclusão aqui é que as ferramentas de marketing digital não são um único aplicativo que executa uma única tarefa para um único conjunto de casos de uso. Pelo contrário, é uma categoria de ferramentas que abrange um tremendo espectro de funcionalidades. Uma situação para melhorar a visão de seu futuro e incorporar certas ferramentas de marketing on-line para maximizar seus negócios e sua situação de negócios maximizando seus negócios de gerenciamento e marketing pop. Faça software de gerenciamento de tarefas e projetos para ajudar a suas campanhas de marketing por e-mail, como melhores ferramentas de marketing são a onda do futuro dos negócios. Então pegue uma prancha e pendure de